The city of Aspen, Colorado was originally the land of the Ute Indians for more than 800 years. The Fork River Valley was hallowed ground for the tribe, and it remained untouched by modern society until the late 1800’s. The city of Aspen was rich in silver ore, and it experienced its first industrial boom for little more than a decade in 1879. The city quickly grew in the Victorian style of the times, establishing a look that still remains to this day.
When the silver rush ended, the city fell out of fashion and essentially became a ghost town for several decades. It wasn’t until the 1940’s that Chicago industrialists Walter and Elizabeth Paepcke discovered Aspen and reinvented the city with a philosophy that embraced the past and shaped its future. The couple formulated the “Aspen Idea” and worked to popularize their discovery. The land was beautiful and provided natural recreation, the Paepchke’s wanted Aspen to become a cultural center, with a community of citizens that believe in the nourishment of the mind, body and the spirit.
By the late 1940’s Aspen was once again a booming city, reborn as a retreat for the famous, the adventurous and the lovers of nature. In search of the idyllic lifestyle established by the Praepchke’s, the ‘Aspen Idea’ began to thrive. The historic Victorian relics were carefully preserved and updated and a new style of casual elegance and rustic beauty defined the city’s aesthetic.
Modern day life in Colorado continues to inspire and define classic American chic. Though not in Aspen, Ralph Lauren’s Double RL Ranch outside of Telluride is the epitome of approachable elegance, recalling our history and reimagining classic motifs and furnishings in a modern and eclectic way. We can’t get enough of his warm and welcoming design… Farmhouse antiques and Native American inspired textiles mix effortlessly to warm and welcoming perfection.
The Hotel Jerome, the “crown jewel” of Aspen and another stunning example carefully updated décor, stays trueto its 19th century bones with elegant design and dark details. A quintessential Aspen experience, dinner at Prospect or drinks in the iconic J-Bar are two of the town’s hottest spots.
In Big Daddy’s Aspen outpost Georgia Brown, named after Shane’s youngest daughter, you can find our distinctive style and vintage home furnishings. The history of the city feels like a kindred spirit in its philosophy of lifestyle and design. Shane pulls his beautiful antiques from barns, farmhouses, colonial homes, and western spaces all over the country to curate collections that attract the likes of the incredible Ralph Lauren and other Americana design enthusiasts.
Georgia Brown is a proud to be a local Aspen tastemaker, we love to combine all of our favorite elements in one place, creating eclectic and effortless interiors that recall our cross country adventures. This aerial view of the dramatic Colorado terrain is our true inspiration, a carefully preserved masterpiece of nature. Visit our Aspen location and come explore this beautiful slice of American life.